There are terms when it comes to certain liquids that industry pros often think will resonate with consumers. In all actuality, drinkers just want something that tastes good and that they’re familiar with.
For example, the app Tequila Matchmaker made efforts to convince people that whether or not a tequila has additives is indicative of whether or not it’s authentic. At the end of the day, though, the app’s agenda had little effect on which brands of tequila were kept behind the stick. Sure, bartenders might enjoy additive-free tequila on their own time, but if they don’t have Clase Azul or Casamigos on the menu, that’s money left on the table.
On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach posit that despite lots of industry and brand focus on additive-free tequila, relatively few consumers understand what the term means or care much about it if they do. They’re in it for the flavor profile or the recognizable label, and brands and bars are starting to wise up to that reality. Tune in for more.
Joanna is reading: Can the Beverage Industry Stand United Amid Anti-Alcohol Animosity on Multiple Fronts?
Zach is reading: Why the Mule Is the Ultimate Workhorse Cocktail
Adam is reading: What Ever Happened to Old Crow, Once the ‘Pinnacle of American Whiskey’?