Diageo has launched a 3D 4K AI holographic display for its Johnnie Walker Scotch whisky brand in Toronto, Canada.
The fully-immersive experience, which sees the drinks giant in partnership with Portl content specialists Mouse 3D Digital, is part of a wider seasonal campaign to appeal to a Canadian audience.
Launching at LCBO store in Toronto, the innovative activation allows customers to interact with the holographic display and receive a special holiday greeting from a life-size Johnnie Walker brand ambassador, view a visual 3D product showcase of holiday must-haves from the brand and even enjoy a holiday cocktail making demonstration.
David Nussbaum, CEO and inventor of Portl Inc said: “We’re so excited to have a Portl in Canada the public can visit throughout the holidays, and with the absolutely iconic brand Johnnie Walker. “Mouse 3D Digital really understands the Portl platform and is producing content that raises the bar. I’m pretty sure everyone is going to want a hologram mixologist at home once they see this.”
Glenn E. Smith, founder and chief customer officer at Mouse 3D Digital said: “The future is here. The 4K life-sized holographic display allows brands to create stronger human connections with customers in moments, something we haven’t been able to do yet with digital media. The Portl technology offers a pandemic-friendly solution, giving brands the ability to create the look and feeling of a live interaction or demonstration without having to be face-to-face. It offers an immediate consumer connection at a time when we need it most.”
Portl has been designed to allow consumers to interact with realistic life-size 3D holograms and has the capability of beaming people and products into the freestanding, plug-and-play device from anywhere in the world.
The activation with Johnnie Walker is the first of many interactive experiences to be offered to consumers across Canada.
The holographic 3D platform offers both live and pre-recorded content capabilities, while also allowing content to be broadcast to multiple places at once in real-time. The technology offers 4K resolution with premium, high-fidelity audio speakers, motion camera and interactive touch screen to create a fully immersive experience.