Guinness announced plans this week to introduce the first zero emissions vehicles into its fleet from this summer, with an aim to cut transport emissions by 100% before 2030.
The Irish brewer’s ambition is for 70% of its fleet to be zero emission by the end of 2025, and 100% by the end of the decade.
Guinness already has one zero emission vehicle, used exclusively at the brewery. This week it has been used in a trial to transport bulk beer in the Guinness tankers from St James’s Gate to Dublin Port, helping to determine if it can be used to transport heavy goods beyond the brewery.
Additionally, Guinness will be adding four zero emission trucks later this year to its fleet which will be used in a separate trial to deliver kegs to the hospitality trade in Dublin City, with an ambition to extend further if successful.
Barry O’Sullivan, Managing Director, Diageo Ireland said: “We’re really pleased to announce that we will be introducing the first zero emission vehicles into our Quality fleet from this summer. We are committed to reducing our indirect emissions through this initiative and want to play a key role for sustainable transport in the commercial sector in Ireland.
“We are only 263 years into our 9,000-year lease on the St. James’s Gate Brewery, and we are in it for the long haul – for our people, our products and our planet, and we will never settle in pursuit of a better, more sustainable future for everyone.”
Today’s announcement forms part of Diageo’s wider 10-year sustainability action plan, Society 2030: Spirit of Progress, which outlines the company’s commitment to delivering net zero carbon emissions across its direct operations and a reduction in indirect emissions by 50%.
In December of last year, Guinness was named the most popular beer in the world by beer rating app Untapp’d. To find out which other brews made the list, click here.