Blends, single malts, peat, sherry casks — there’s a lot of variety to be explored in the Scotch whisky category, and there are countless distilleries competing in the space. But inevitably, a handful of brands have managed to maintain the most success worldwide.
The Spirits Business recently announced the past year’s top-performing Scotch brands in its annual “Brand Champions” report. After an increase in 2022, Scotch industry sales dipped this past year, with a handful of brands taking double-digit blows in percentage of cases sold. However, it’s not all doom and gloom: According to data from the Scotch Whisky Association, figures are up 14 percent by value and 3 percent by volume overall compared to 2019’s pre-pandemic numbers. And even though blended Scotch sales took a 16-percent dip last year, single malts saw a 2-percent bump.
In terms of this past year’s top performers, industry frontrunner and Diageo-owned Johnnie Walker continues to steamroll the competition with more than double the sales of second place-holder Ballantine’s.
Check out the world’s most popular Scotch brands in the list below.
The 20 Most Popular Scotch Whisky Brands in the World:
(sales by nine-liter cases)
- Johnnie Walker (22.1 million cases)
- Ballantine’s (8.2)
- Chivas Regal (4.6)
- Grant’s (4.4)
- William Lawson’s (3.4)
- Dewar’s (3.3)
- Black & White (3.2)
- William Peel (2.7)
- J&B (2.5)
- Label 5 (2.4)
- Buchanan’s (2.4)
- Sir Edward’s (1.9)
- White Horse (1.8)
- 100 Pipers (1.8)
- Glenfiddich (1.7)
- Passport (1.5)
- Teacher’s Highland Cream (1.4)
- The Glenlivet (1.4)
- Bell’s (1.3)
- Old Parr (1.3)