This week, Canadian cannabis company turned global consumer goods conglomerate Tilray Brands acquired four craft breweries from Molson Coors, bringing Tilray’s total brewery count to 20. Needless to say, the company is very bullish on craft beer, but it’s also very bullish on its original focus: cannabis.
For a long time now, the alcohol industry has viewed cannabis as a threat to its bottom line, but the truth is, on-premise liquor sales are likely to remain unscathed by the growing weed industry. After all, cannabis simply isn’t a social lubricant like booze is. In reality, it’s the off-premise where alcohol should really be concerned.
On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach discuss the biggest way that cannabis products are threatening alcohol: by being the substance of choice for relaxation at the end of a long day. Tune in for more.
Joanna is reading: Facing a Shortage, Will Wray & Nephew Rum Be the Next Chartreuse?
Zach is reading: Are ‘Legendary Vintages’ Becoming a Tired Wine Marketing Cliche?
Adam is reading: The Best and Worst Bravolebrity Booze Brands, Tasted and Ranked