In a business bodyslam, Poirier has entered the world of whiskey with the launch of his new Rare Stash Bourbon.
He may have turned down a fourth showdown with Connor McGregor in the cage following his shock defeat against Charles Oliviera last month, but UFC star Dustin Poirier is more than happy to take on McGregor in the world of business.
Outside of his fighting endeavours, Poirier already owns a successful hot sauce brand, which has sold thousands of units across the globe. This week, he announced on Twitter that he is expanding his empire with the launch of Rare Stash Bourbon. The launch sees him follow in the footsteps of UFC rival McGregor, who launched Proper No.12 Whiskey in September 2018.
McGregor has since sold his stake in the company to Cuervo owner Proximo Spirits for around £106million, but remains the face of the brand.
Described on the whiskey’s website as a “world-class, collectible Bourbon”, Poirier’s new venture will not be blended to taste the same from bottle to bottle.
“Instead, we allow the natural character of the Bourbon ingredients and barrel along with the climate its aged in, to be realised in each Rare Stash Bourbon offering,” Poirier explains on the website.
The first expression of his whiskey has aromas of caramel, vanilla, hazelnut and butterscotch and an intense, smooth taste and costs US$100 (£75).
The UFC star said: “This bottle is full of celebrations, congratulations and second chances.”
The launch comes hot on the heels of Poirier’s offer to donate US$20,000 to the Brazilian hometown of his recent opponent Oliviera, despite losing out to him in their December bout.
Poirier made the offer to help out a charity of Oliveira’s choice in Guaruja, Sao Paolo after seeing a video of where the champ grew up and the economic difficulties there.
“I would like to donate $20,000 to your hometown where you’re from. I want to support the kids, you pick where the money goes – congratulations, I’m proud of you.”
Conor McGregor is said to be currently eyeing up bouts with both fighters.