Hot on the heels of the announcement of rye whiskey producer Whistlepig’s international partnership with Moët Hennessy, the brand is launching a marketing drive in the UK and Europe.
Moët Hennessy acquired a minority stake in Whistlepig last year as the rye whiskey producer looked to expand its offering outside of the United States.
Now, Whistlepig will undergo a full-scale marketing push in both the UK and Europe, chiefly focusing on WhistlePig’s award-winning core range of rye whiskies: WhistlePig Rye Whiskey Aged 10 Years, Old World Rye Aged 12 Years and Estate Oak
Rye Aged 15 Years.
Jeff Kozak, CEO of Whistlepig, said: “We are delighted to be taking Whistlepig to market in both the UK and Europe, having the chance to showcase our very special range of whiskies to consumers who might already know of us, but have not yet had the chance to hear our story or taste our highly decorated range of whiskeys.
“The continued interest in American whiskey from consumers within the European market, alongside the dynamism we are starting to see again in the on trade offers the perfect opportunity for our brand and whiskeys to hopefully flourish.”
Alexei Rosin, managing director at Moët Hennessy UK, said: “It is an exciting time for American whiskeys and our partnership with Whistlepig offers a fantastic opportunity to expand our spirits expertise, whilst building a portfolio of both luxury and craft boutique brands.”
Whistlepig is a multi award-winning rye whiskey brand that was founded in 2007.