For the 2024 Natural Selection Tour, the premier backcountry snowboarding competition, it has partnered with 10 Barrel Brewing to make Pub Beer the Official Après Beer of Natural Selection Tour. Pub Beer adds its inaugural title sponsorship with snowboarding’s most progressive competition to a growing list of partners in the culture, including The Bomb Hole, Monster Children and Slush Magazine.
This new partnership has brought together two pillars in the outdoor space. Pub Beer’s partnership with Natural Selection strengthens the core snowboarding community while bringing Cheap Fun to the après for competitors and fans alike.
10 Barrel Brewing is known for its ethos of “Drink Beer Outside,” and for innovating award-winning brews that defy convention. Once a radical concept for the craft beer brand, Pub Beer reinvented norms with an easy-drinking, economical lager that quickly became a mainstay on and off the slopes.
The brainchild of snowboarding icon, Travis Rice, Natural Selection Tour has risen to the pinnacle of snowboarding since its first event in 2008, changing the way the world views competitive riding. Its unprecedented contest format features the world’s most daring freeride athletes taking on natural and naturally enhanced obstacles in wildly dynamic terrain.
Among the riders, Pub Beer also backs veteran competitor, Ben Ferguson, a man who’s led the charge in progressive snowboarding for years. From athletes to media outlets, and now to its biggest backcountry event, Pub Beer’s supportive role in the community has become integral to the core culture of snowboarding.
“We’re thrilled to introduce Pub Beer as the Official Après Beer of Natural Selection Tour,” said 10 Barrel Brewing Marketing Director, Brian Hughes. “Our attitude at 10 Barrel is simple – Brew Beer. Drink Beer. Have fun doing it. This collaboration with Natural Selection Tour allows us to bring that vision to the world of backcountry snowboarding, amplifying the après-snowboarding experience and celebrating the spirit of adventure.”
As an optimistic renegade in the craft beer space, Pub Beer’s trailblazing spirit compliments Natural Selection Tour, challenging conventions and redefining expectations for an end-product in a league of its own. By locking arms with the most progressive competition in action sports, Pub Beer aims to help carry the torch of competitive snowboarding and its community into the brightest future possible.
The competition window of the Natural Selection Tour began on March 10 and continues through March 17. When the contest turns on, your local 10 Barrel Pub will be ready to showcase the event on its TVs. Today at Noon PDT, viewing parties will be going down at 10 Barrel’s East Side Pub in Bend, the 10 Barrel Portland Pub, and the 10 Barrel Boise Pub, with specials on their Cheap Fun Menu and Pub Beer running all day long. You’ll hear the news first on 10 Barrel’s Instagram at @10barrelbrewing.
If you’re in Bend or Portland, taps will be flowing with the new 10 Barrel + NST special-edition collab beer Sick Day. a Japanese Rice Lager infused with lime and Himalayan Sea Salt, which you can taste exclusively at an Oregon 10 Barrel Pub.
About The Author
DJ
D.J. is a Portland, Oregon based writer that spent his formative years in the Midwest. With over 25 years under his belt of drinking beer at festivals across America and the world, he has developed a strong appreciation and understanding of craft beer and the industry that surrounds it. He can be found in any of the great breweries or beer bars that make Portland the best beer city in the world. His writing can also be found in the archives of Northwest Brewing News and can be followed on Twitter and Instagram at @hopapalooza.
