19 Crimes has added another famous face to its lineup by recruiting Martha Stewart to launch its first California Chardonnay, Martha’s Chard.
Martha Stewart is an icon of lifestyle business in the United States who has formed an unlikely, and altogether brilliant, friendship with rap legend Snoop Dogg over the years.
The Snoop Dogg connection is clear with 19 Crimes, and now Stewart has joined the party with the brand’s first California Chardonnay, Martha’s Chard.
John Wardley, Vice President Brand Marketing at Treasury Wine Estates, Americas said of the collaboration, “The release of 19 Crimes Martha’s Chard comes as the brand has experienced explosive growth, delivering the Number 1 US Wine Innovations in both 2020 and 2021 for our first California wines with global icon, Snoop Dogg. Just like her creative collaborator and friend Snoop, Martha Stewart also embodies the spirit of 19 Crimes – disruption and culture creation. We couldn’t be more excited to welcome another absolute icon of modern American culture to the 19 Crimes family.”
Martha’s Chard is launching in California before a nation-wide release from 1 February. It carries a suggested retail price of US$12.
Read More: 19 Crimes partners Snoop Dogg on ‘living wine labels’.
