Bacardi has revealed that this Christmas some of its best-known gift packs will contain 50% less plastic than last year.
This year’s 50% cut is a giant step towards Bacardi achieving its 2023 goal of removing 100% of all single-use plastic from its gift packs and point-of-sale materials, and the company’s 2030 goal of being 100% plastic free. The decision will remove a total of 147 tons of single-use plastic used annually through innovative new designs and replacing plastic inserts or trays with sustainable alternatives made from cardboard certified by the Forest Stewardship Council.
The plastic-free designs will be available across several of the company’s brands including: Bacardi Reserva Ocho; Grey Goose vodka; Bombay Sapphire gin; Bombay Bramble gin, Martini Fiero; and Dewars 12 year old blended Scotch whisky.
Rodolfo Nervi, vice president global safety, quality & sustainability for Bacardi said: “We have achieved this long success by always looking to the future and doing the right thing for our consumers, our customers and our company. We want to be the most environmentally responsible global drinks company and we will only achieve this ambition by constantly exploring and investing in new innovations, like sustainable alternatives to plastic, which will help us meet our environmental goals.”
As part of its Corporate Responsibility programme, Good Spirited, and in line with the United Nations Sustainable Development Goals (SDGs), Bacardi has said that it has set itself a number of goals which it is committed to achieving by 2025.
These goals, which are in addition to its declaration that it will be 100% plastic free by 2030, will also include: 50% cut in greenhouse gas emissions; 25% cut in water consumption; 100% key raw materials and packaging sourced sustainably; 100% of product packaging to be recyclable; 40% recycled content of product packaging materials; and plans to send zero waste to landfill at all production sites.
The new 100% plastic-free gift packs will be available in select markets globally from now and throughout the festive season.