Jascots has founded a new dedicated fine wine arm which is being led by Omar Raafat, the former director of fine wine at Bibendum.
Raafat, who joined the company in December, spent five years at Bibendum, and two years at Enotria, leading it’s fine wine division.
Jascot said that the move had been prompted by the rapid growth of fine wines in the last 12 months, which saw turnover rise by around 300% compared to its previous year’s record sales. With demand at an all-time high, Jascots is looking to develop the next stage of its fine wine proposition by offering as broad a selection of fine and rare vintages to the on-trade and independent off-trade.
Jascots Managing Partner Miles MacInnes said he was delighted that Raafat was joing at a very exciting moment in the business’s evolution as a business to develop a leading fine wine offer for our on-trade and independent retail customers.”
Raafat said it offered the opportunity to not only offer an industry-leading range of fine wine but also to set a new benchmark for service. “Fine wine can have a transformational effect on the profitability of our clients’ wine offers and we are determined to help venues of all sizes to unlock its potential,” he said.
Founded in 1991, Jascots was bought by Freixenet Copestick out of administration in 2020, after a challenging year due to the impact of Covid-19 on its client base.
