Beer importer Paulaner USA ends its contract with Van Diest Beer Company, owners of Fruli Strawberry Beer from Belgium, from February onwards.
The company, which is the American import arm of the Paulaner Brewery Group, has been instrumental in broadening the reach of crafted beer specialties from Germany and world-wide across the US.
Paulaner USA president and CEO Steve Hauser said: We have been proud to represent this unique product from one of the world’s most respected brewing nations. Our efforts here in the US have resulted in a full nationwide distributor network, multiple retail chain authorisations and strong consumer awareness that will help propel the brand as it continues its US development.”
Van Diest president Chris Williams added: “We wish to thank Paulaner USA for all of their fine efforts with the brand over the years and are excited to move forward and build on the foundation they established,”
For retailers and bar chains in the US currently stocking Van Diest products such as Fruli, a new importer relationship will be revealed by the company in due course.
Paulaner USA will continue to import beers stateside from Paulaner, Hacker-Pschorr, Tsingtao, and Fuller’s.
