Plymouth Gin has undergone a makeover to significantly improve the sustainability credentials of its bottle.
The gin brand, which is part of The Gin Hub owned by Pernod Ricard, now has a bottle that contains no single-use plastic and has seen its glass reduced by 15%, equating to 60 tonnes of carbon per year.
The makeover includes the introduction of paper labels and an updated closure from PVC to recyclable PET. The monk motif that formerly resided at the bottom of the bottle and used to be applied by a plastic label is now embossed directly onto the glass.
Toni Ingram, global brand director for Plymouth Gin said: “The new bottle design is just one of many new initiatives Plymouth Gin will unveil this year in its journey to ensuring sustainability is front and centre. Plymouth Gin has already made great strides in this area with the distillery using 100% renewable electricity and ensuring our gin botanicals are recycled via an anaerobic digestion power plant to turn waste into energy. ”
The new pack design will roll out from this month across Plymouth Gin’s full range worldwide: Plymouth Gin Original Strength, Plymouth Gin Navy Strength, Plymouth Sloe Gin and Plymouth Fruit Cup with a new campaign in place to support the launch in the US across radio, print and in-store media.
Earlier this year, Pernod Ricard announced Plymouth Gin’s long-term partnership with the Ocean Conservation Trust as part of a mission to drive awareness of the importance of a healthy ocean. With the global ocean conservation charity’s headquarters based on the doorstep of Plymouth Gin, the distillery team regularly support the charity with beach cleans across the local area.