Preparations for ProWein 2022 in Düsseldorf, Germany, are well underway as the industry looks forward to the return of the in-person trade fair with optimism.
“Over the past few weeks our planning – such as stand space allocation for exhibitors, the organisation of tastings, limitation of visitor numbers, aisle width or a possible registration for tastings – was primarily determined by a very restrictive Covid-19 Protection Ordinance,” explains Michael Degen, Executive Director of ProWein, and goes on to say: “Now we can finally get down to the concrete planning and organisation in the interest of the sector.”
Further optimism for the event comes in the form of a new Covid-19 Protection Ordinance that means ProWein 2022 will be extended to include three more halls – taking in up to 13 halls in total.
“To avoid misunderstandings from the outset: the rented exhibition space will not enlarge – we are only making three additional halls available. At the end of the day it’s like in a vineyard where the distance between the individual rows would be increased to improve ventilation of the vines” explains Michael Degen. “With this move we strike the necessary balance between pandemic-related minimum distances and a sufficiently high attendance figure – thereby laying the foundation for a successful trade fair: many contacts and leads for our exhibitors.”
It also means that tastings can be organised with minimum fuss and without any red tape, with even tastings at stand peripheries possible so long as compliance with specific rules is followed.
All of this hopefully means that visitors and exhibitors can enjoy a ProWein that feels much closer to normal.