Singer-songwriter Becky Hill has announced her UK partnership with Tia Maria for the launch of its new Japanese variant Tia Maria Matcha.
As part of the partnership with the cream liqueur brand will be hosting an Instagram Q&A with fans on 12 November as well as create a range of cocktails using the new flavour.
Hill said: “I am delighted to partner with Tia Maria’s new Matcha liqueur – as a cocktail lover and matcha tea drinker myself, Tia Maria Matcha feels like a great blend and brand for me to partner with. The product itself is completely unlike any other alcoholic drink I’ve tried and like me, is fresh and exciting to our respective industries.”
Marc Richardson, country director at Tia Maria added: “We’ll be working with Becky to drive brand awareness in the UK through her engaging and authentic social media platforms, inspiring and empowering our collective audiences to be able to express their creativity and be true to themselves in their own unique way.”
To further celebrate the collaboration, the company will also be offering fans the chance to win a meet and greet with Becky at an exclusive music event later in November.
The competition will be hosted on the Tia Maria Instagram channel and run until 16 November.
