Drinking beer is one of America’s favorite pastimes. With its intrinsic links to baseball games and family gatherings, who better to deem the “best” beer out there than the generation that’s been consuming it for decades?
Defined as adults born between 1946 – 1964, baby boomers make up just 21 percent of the U.S. population — less than Gen X and millennials combined — but their long-standing support of the brewery industry speaks volumes — as does their preference for certain brands.
A recent poll from international research and data firm, YouGov, asked the question: What beer brands do baby boomers prefer? Respondents across the country were asked to rate popular beers and then note the “positivity” they felt towards those brands. The results were then placed in comparison with other answers to calculate an official ranking.
Here are baby boomers’ 20 favorite beer brands, according to YouGov:
- Heineken – Popularity Rating: 49%
- Guinness – Popularity Rating: 47%
- Samuel Adams – Popularity Rating: 47%
- Miller – Popularity Rating: 46%
- Budweiser – Popularity Rating: 44%
- Corona – Popularity Rating: 43%
- Coors – Popularity Rating: 43%
- Stella Artois – Popularity Rating: 40%
- Blue Moon – Popularity Rating 39%
- Michelob Ultra – Popularity Rating: 38%
- Corona Extra – Popularity Rating: 37%
- Busch – Popularity Rating: 36%
- Miller Genuine Draft – Popularity Rating: 36%
- Dos Equis – Popularity Rating: 35%
- Bud Light – Popularity Rating: 35%
- Corona Light – Popularity Rating: 35%
- Coors Light – Popularity Rating: 34%
- Miller Lite – Popularity Rating: 34%
- Miller High Life – Popularity Rating: 34%
- Michelob Light – Popularity Rating: 33%
