The Story Behind The Bulleit Boulevardier
The Boulevardier is similar to a Negroni, but Bulleit Bourbon is used instead of gin. It was created by Erskine Gwynne, an American living in Paris in the 1920s who published Paris Boulevardier magazine. The drink is not an equal-part cocktail like a Negroni, because a bit more bourbon is used, which helps make the drink rich. If you want a Negroni outside on a piazza, you’ll want a Boulevardier cozied up inside by a fireplace.