You read that right – Virginia’s Champion Brewing Company has teamed up with Duke’s Mayonnaise to create the perfect beer designed to complement the egg-based condiment.
Just to be clear, no one is suggesting that you spoon mayonnaise into your mouth while drinking a can of this brew. Instead, the collaboration beer was designed to be paired with a BLT – but specifically one prepared with lashings of Duke’s mayo.
“The spirit of this collaboration truly encapsulates the Duke’s brand – it’s bold, southern, and a little saucy,” said Duke’s Brand Marketing Manager of Mayohem, Rebecca Lupesco, according to Brewbound.com. “Champion has perfected the art of beer and food pairings with Family Recipe – sun-ripened, juicy tomatoes, crispy bacon, lots of Duke’s mayo, and a refreshing sipping beer is basically what summertime is made for.”
Champion Brewing Company‘s latest concoction is aptly named Family Recipe: a nod to the original recipe for Duke’s mayo created in 1917 by founder Eugenia Duke, which is still used by the company to this day.
Family Recipe is a Vienna-style lager with an ABV of 5.1%. It is made with Vienna malt, Magnum, and Saaz hops.
Looking to get your hands on this weird and wonderful combo? Family Recipe will be available from 20 August at Champion’s breweries, restaurants, and across retailers in Virginia and North Carolina.
Champion owner Hunter Smith said: “I am inspired by the legacy and loyalty commanded by the Duke’s brand, plus it’s the only mayo that is used in our restaurants, so it only made sense to collaborate. We think we’ve created a beverage that celebrates the southern heritage of our respective products.”
Do you want to read more about strange and surprising drinks collaborations? PepsiCo has just come out with an alcoholic Mountain Dew. Read more on that here.
