The Only Way is Essex star Amy Childs has teamed up with Prosecco brand Liquid Diamond to launch Amy x Liquid Diamond white Prosecco, available in time for Christmas.
The partnership was officially announced on screen in episode five of this season’s TOWIE, which aired on Sunday.
Liquid Diamond, owned by Beyond Wines, was the first wine brand to use emoji tasting notes, with the goal of appealing to drinkers who are interested in Prosecco but not sure how to choose the right bottle.
Amy x Liquid Diamond has flavours of apricot, apple and pear, all appearing on the bottle’s label in the form of emojis. The bottle itself is designed to emulate healing crystals, in line with the reality star’s focus on mental health and positivity. A portion of the profits will be donated to support Mental Health First Aider Courses.
Amy Childs said: “I’m a huge Prosecco fan and when I saw and tasted Liquid Diamond I thought: ‘Oh my god, it’s the best Prosecco ever’. The bottle is stunning, so I know it will look great when I’m having drinks with the girls and add extra glamour to the bar I have in my garden.”
Alex Green, co-founder of Liquid Diamond, said: “We are so excited to partner with Amy. She’s a huge fan of Prosecco and knows a lot about it. She is rightly known for her glamour and this product is the Prosecco version of her. We are certainly eager to become the most popular drink in Essex but we also know that Amy and TOWIE have huge a national and even international appeal”.
“We created Liquid Diamond to make award-winning, great-tasting wines more accessible. Wine brands often forget that the majority of consumers feel overwhelmed by the complicated descriptions on labels, which can take the enjoyment out of choosing a bottle. Our partnership with Amy will introduce new consumers to a quality, premium drinking experience and remind everyone how fun the experience of buying, gifting and sharing a bottle of Prosecco can be!”
‘Amy x Liquid Diamond Prosecco’ is available from December onwards, launching initially on www.LiquidDiamondWine.com and on Amazon, as well as in selected Luxury Retailers, Bars and Clubs. RRP is £14 for a 75cl.
